Pink Lifeguard Hats Help to Raise Cancer Awareness

By October 6, 2017LACoFD News, LG News
Lifeguards Breast Cancer Awareness

Beachgoers in Los Angeles County might notice a touch of pink in our ocean lifeguards’ uniform this month. In honor of Breast Cancer Awareness Month, the Los Angeles County Fire Department’s Lifeguard Division is partnering with their Leadership and Women’s Committee to swap its regular blue hat for a pink one throughout October. The limited edition hat is being sold for $20 as a fundraiser to highlight the impact breast and skin cancer has had on its personnel.

In an effort to create dialogue with the community, lifeguards who have been directly and indirectly affected by a cancer diagnosis will be sharing their personal stories on social media (Facebook/Instagram/Twitter).In a statement the Division shared, “We are remembering those we have lost, supporting those that are fighting, and celebrating those who have survived cancer.” Everyone can join in the online conversation by using the hashtag #LGcancerawareness.

To buy your pink lifeguard hat, bring $20 to Zuma Beach, Santa Monica or Hermosa Beach. All proceeds will benefit the Susan G. Komen Foundation and the Skin Cancer Foundation. The popular hat has already sold-out once, but will continue to be on sale during the month of October while supplies last!

 LACoFD Lifeguard HQ Zuma  
Zuma Beach
30050 Pacific Coast Hwy, Malibu 90265
 LACoFD Lifeguard HQ Santa Monica  
Santa Monica
1642 Promenade, Santa Monica 90401
 LACoFD Lifeguard HQ Hermosa Beach  
Hermosa Beach
1201 The Strand, Hermosa 90254